| 000 | 00622nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20250221112141.0 | ||
| 008 | 161019b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789351344797 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.8342 _bHAW |
||
| 100 |
_aHawkins, Del. I _93333 |
||
| 245 | _aConsumer behavior : building marketing strategy | ||
| 250 | _a12th ed. | ||
| 260 |
_aNew Delhi: _bMcGraw Hill, _c2014 |
||
| 300 | _axxxv, 776p. | ||
| 500 | _aIncludes index Reprint 2015 | ||
| 650 |
_aMarketing _96158 |
||
| 700 |
_aMothersburgh, David L. _932458 |
||
| 700 |
_aMookerjee, Amit _932459 |
||
| 942 | _cBK | ||
| 999 |
_c28806 _d28806 |
||