000 00613nam a2200205Ia 4500
999 _c2799
_d2799
005 20191108142510.0
008 140515s9999||||xx |||||||||||||| ||und||
020 _a978-1-59139-147-0
040 _aUPES LIBRARY
_bEnglish
082 _a338.767
_bDYE
100 _aDyer, Davis
_92265
245 _aRising tide : Lessons from 165 years of brand building at Procter and gamble
260 _aBoston
_bHarvard Business Review
_c2004
300 _avii, 467p.
650 _aBranding
_96235
650 _aManagement
_963959
700 _aDalzell, Frederick
_91811
700 _aOlegario, Rowena
_963960
942 _cBK