| 000 | 00538nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20231023123057.0 | ||
| 008 | 160413b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0074624016 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bSEN |
||
| 100 |
_aSengupta, Subroto _97800 |
||
| 245 |
_aBrand positioning _b: strategies for competitive advantage |
||
| 260 |
_aNew Delhi: _bTata McGraw-Hill, _c1995 |
||
| 300 | _axix, 299p. | ||
| 500 | _aIncluding index | ||
| 650 | _aManagement | ||
| 653 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c26583 _d26583 |
||