000 00589nam a2200229Ia 4500
005 20210430173758.0
008 140514s9999||||xx |||||||||||||| ||und||
020 _a8120307909
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bAAK
100 _aAaker, David A
_923
245 _aAdvertising management
250 _a4th ed.
260 _c1995
_bPearson Hall of India,
_aNew Delhi:
300 _axiii, 593p.
500 _aIncluding index
650 _aMarketing
_96158
653 _aAdvertising
700 _aMyers, John G
_95408
705 _aBatra, Rajeev
942 _cBK
999 _c26569
_d26569