000 00603nam a22002297a 4500
005 20230825134857.0
008 160315b xxu||||| |||| 00| 0 eng d
020 _a9788131714140
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bWEL
100 _aWells, William D.
_923591
245 _aAdvertising
_b: principles and practice
250 _a7th ed.
260 _aNoida:
_bPearson,
_c2008
300 _axxxi, 592p.
500 _aIncludes index
650 _aMarketing
_96158
653 _aAdvertising
700 _aBurnett, John
_91178
705 _aMoriarty, Sandra
942 _cBK
999 _c25681
_d25681