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| 020 | _a9789332557185 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
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| 082 |
_a658.802 _bKOT |
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| 100 |
_aKotler, Philip _96916 |
||
| 245 | _aMarketing management | ||
| 250 | _a15th ed. | ||
| 260 |
_aNoida: _bPearson, _c2016 |
||
| 300 | _axxv, 756p. | ||
| 500 | _aIncludes index 3rd impression 2017 BB8526, BB77247 are replaced BB85257(16th ed. 2021) replaced | ||
| 650 |
_aMarketing _96158 |
||
| 653 | _aMarketing management | ||
| 700 |
_aKeller, Kevin Lane _99155 |
||
| 942 | _cBBCMES | ||
| 999 |
_c24821 _d24821 |
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