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999 _c246723
_d246723
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020 _a9788131520345
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bLAM
100 _aLamb, Charles W.
_94450
245 0 _aMKTG
_b: a South-Asian perspective
260 _aDelhi:
_bCengage Learning,
_c2016
300 _axvii, 671p.
650 _aManagement
_983625
650 _aMarketing
_96158
700 _aHair, Joseph F.;
_93186
710 _aSharma, Dheeraj
_983626
942 _cBK