| 000 | 00547nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c246435 _d246435 |
||
| 005 | 20241108145804.0 | ||
| 008 | 190228s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780198069867 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bDUT |
||
| 100 |
_aDutta, Kirti _92249 |
||
| 245 | 0 | _aBrand management : principles and practices | |
| 260 |
_aNew Delhi: _bOxford University Press, _c2012 |
||
| 300 | _axxiii, 455p. | ||
| 500 | _areprint 2019 | ||
| 650 |
_aManagement _976601 |
||
| 700 |
_aProduct Management _976602 |
||
| 942 | _cBK | ||