000 00505nam a2200181Ia 4500
999 _c245714
_d245714
005 20241119133007.0
008 190221s9999||||xx |||||||||||||| ||und||
020 _a9780199460496
040 _aUPES LIBRARY
_bEnglish
082 _a658.827
_bPAN
100 _aPanda, Tapan K.
_95683
245 0 _aproduct and brand management
260 2 _aNew Delhi:
_bOxford University Press,
_c2016
300 _axxiv, 862p.
650 _aManagement
_977220
650 _aProduct Management
_97398
942 _cBK