000 00594nam a2200217Ia 4500
005 20241017124738.0
008 190221s9999||||xx |||||||||||||| ||und||
020 _a9780198074120
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bJET
100 _aJethwaney, Jaishri
_93735
245 0 _aAdvertising management : includes sales promotion
250 _a2
260 2 _aNew Delhi:
_bOxford University Press,
_c2012
300 _axxi, 651p.
650 _aAdvertising
_97264
653 _aMarketing
654 _aSales-promotion
700 _aJain, Shruti
_93662
942 _cBK
999 _c245711
_d245711