000 00588nam a22002057a 4500
005 20210522110235.0
008 181121b ||||| |||| 00| 0 eng d
020 _a9788131528105
040 _aUPES LIBRARY
_bEnglish
082 _a658.802
_bOGU
100 _aO'Guinn, Thomas C.
_95610
245 _aPROMO
_b: integrated marketing communications
260 _aDelhi:
_bCengage Learning,
_c2017
300 _axvi, 497p.
500 _aIncludes index
650 _aMarketing
_96158
653 _aCommunication in marketing
700 _aAllen, Chris T. [et al.]
_970211
942 _cBK
999 _c244507
_d244507