000 | 00588nam a22002057a 4500 | ||
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005 | 20210522110235.0 | ||
008 | 181121b ||||| |||| 00| 0 eng d | ||
020 | _a9788131528105 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.802 _bOGU |
||
100 |
_aO'Guinn, Thomas C. _95610 |
||
245 |
_aPROMO _b: integrated marketing communications |
||
260 |
_aDelhi: _bCengage Learning, _c2017 |
||
300 | _axvi, 497p. | ||
500 | _aIncludes index | ||
650 |
_aMarketing _96158 |
||
653 | _aCommunication in marketing | ||
700 |
_aAllen, Chris T. [et al.] _970211 |
||
942 | _cBK | ||
999 |
_c244507 _d244507 |