000 | 00622nam a22002057a 4500 | ||
---|---|---|---|
005 | 20240927124250.0 | ||
008 | 151127b xxu||||| |||| 00| 0 eng d | ||
020 | _a9780415716758 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.872 _bKAU |
||
100 |
_aKaufman, Ira _920136 |
||
245 |
_aDigital marketing : integrating strategy and tactics with values _b: a guidebook for executives, managers and students |
||
260 |
_aNew York: _bRoutledge, _c2015 |
||
300 | _axiii, 353p. | ||
650 |
_aMarketing _96158 |
||
653 | _aDigital marketing | ||
700 |
_aHorton, Chris, _920138 |
||
942 | _cBK | ||
999 |
_c24395 _d24395 |