000 00622nam a22002057a 4500
005 20240927124250.0
008 151127b xxu||||| |||| 00| 0 eng d
020 _a9780415716758
040 _aUPES LIBRARY
_bEnglish
082 _a658.872
_bKAU
100 _aKaufman, Ira
_920136
245 _aDigital marketing : integrating strategy and tactics with values
_b: a guidebook for executives, managers and students
260 _aNew York:
_bRoutledge,
_c2015
300 _axiii, 353p.
650 _aMarketing
_96158
653 _aDigital marketing
700 _aHorton, Chris,
_920138
942 _cBK
999 _c24395
_d24395