000 00534nam a2200193 4500
005 20240724113809.0
008 151127b xxu||||| |||| 00| 0 eng d
020 _a9788120329737
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bSHA
100 _aSharma, A. Sangeeta
_923724
245 _aAdvertising
_b : planning and implementation
260 _aNew Delhi:
_bPrentice Hall,
_c2006
300 _axviii, 478p.
650 _aAdvertising
_97264
653 _aMarketing
700 _aSingh, Raghuvir
_920120
942 _cBK
999 _c24388
_d24388