| 000 | 00550nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20210524151449.0 | ||
| 008 | 151007b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070486883 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.802 _bPAR |
||
| 100 |
_aParry , Mark E. _919524 |
||
| 245 |
_aStrategic marketing management _b: a means-end approach |
||
| 260 |
_aNew Delhi: _bTata McGraw Hill, _c2002 |
||
| 300 | _aix, 275p. | ||
| 650 |
_aMarketing _96158 |
||
| 653 | _aDecision making - marketing | ||
| 654 | _aStrategic planning | ||
| 942 | _cBK | ||
| 999 |
_c24109 _d24109 |
||