000 00540nam a22001937a 4500
005 20250715113838.0
008 150909b xxu||||| |||| 00| 0 eng d
020 _a9788120349964
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bSRI
100 _aSrinivasan, R
_98246
245 _aCase studies in marketing : The Indian context
250 _a6th ed.
260 _aNew Delhi :
_bPHI Learning,
_c2014
300 _axviii, 398p.
650 _aManagement
_9770160
650 _aCase studies in marketing
_919021
942 _cBK
999 _c23881
_d23881