000 00575nam a2200205Ia 4500
999 _c22702
_d22702
008 140515s9999||||xx |||||||||||||| ||und||
020 _a9788120311787
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bKOT
100 _aKotlar, Philp
_911488
245 _aMarketing management
_b: analysis, planning, implementation and control
250 _a9th ed.
260 _aNew Delhi:
_bPearson Education,
_c1997
650 _aManagement
_947234
650 _aMarketing
_96158
650 _aMarketing Management
_947235
942 _cBK