000 00594nam a2200217Ia 4500
999 _c22701
_d22701
008 140515s9999||||xx |||||||||||||| ||und||
020 _a8120308778
040 _aUPES LIBRARY
_bEnglish
082 _a658.8
_bKOT
100 _aKotlar, Philp
_911488
245 _aMarketing management
_b: Analysis, planning, implementation and control
250 _a8th ed.
260 _aNew Delhi:
_bPearson Education,
_c1994
300 _a801p.
650 _aManagement
_947232
650 _aMarketing
_96158
650 _aMarketing Management
_947233
942 _cBK