000 | 00594nam a2200217Ia 4500 | ||
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999 |
_c22701 _d22701 |
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008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8120308778 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.8 _bKOT |
||
100 |
_aKotlar, Philp _911488 |
||
245 |
_aMarketing management _b: Analysis, planning, implementation and control |
||
250 | _a8th ed. | ||
260 |
_aNew Delhi: _bPearson Education, _c1994 |
||
300 | _a801p. | ||
650 |
_aManagement _947232 |
||
650 |
_aMarketing _96158 |
||
650 |
_aMarketing Management _947233 |
||
942 | _cBK |