| 000 | 00553nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20240821153823.0 | ||
| 008 | 150318b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8129702541 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aKeller, Kevin Lane _99155 |
||
| 245 |
_aStrategic brand management _b: Building, measuring, and managing brand equity |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPearson Education, _c2004 |
||
| 300 | _a788p. | ||
| 650 | _aManagement | ||
| 650 |
_aBrand management _96488 |
||
| 942 | _cBK | ||
| 999 |
_c22482 _d22482 |
||