| 000 | 00530nam a22001817a 4500 | ||
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| 005 | 20240909161838.0 | ||
| 008 | 150316b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788176491327 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
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| 082 |
_a658.834 _bKAP |
||
| 100 |
_aKapferer, Jean Noel _913711 |
||
| 245 |
_aStrategic brand management _b: Creating and sustaining brand equity long term |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bKogan Page, _c443p. |
||
| 650 | _aManagement | ||
| 650 |
_aBrand management _96488 |
||
| 942 | _cBK | ||
| 999 |
_c22459 _d22459 |
||