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008 141217b xxu||||| |||| 00| 0 eng d
020 _a 8129704609
020 _a 9788129704603
040 _aUPES LIBRARY
_bEnglish
082 _a 658.8
_b AND
100 _aAnderson, James C.
_9241
245 _aBusiness market management
_b : Understanding, creating, and delivering value
250 _a 2nd
260 _a New Delhi
_bPearson Education
_c 2004
300 _a xx, 460p.
650 _aManagement
_955615
650 _aBusiness management
_98142
700 _aNarus, James A.
_911270
942 _cBK