000 | 00486nam a22001817a 4500 | ||
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005 | 20210430142213.0 | ||
008 | 141016b xxu||||| |||| 00| 0 eng d | ||
020 | _a0074517805 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a659.1 _bMOH |
||
100 |
_aMohan, Manendra _95238 |
||
245 |
_aAdvertising management _b: Concepts and cases |
||
260 |
_aNew Delhi: _bTata McGraw Hill, _c1997 |
||
300 | _axi, 418p. | ||
650 |
_aMarketing _96158 |
||
653 | _aAdvertising | ||
942 | _cBK | ||
999 |
_c20901 _d20901 |