000 00486nam a22001817a 4500
005 20210430142213.0
008 141016b xxu||||| |||| 00| 0 eng d
020 _a0074517805
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bMOH
100 _aMohan, Manendra
_95238
245 _aAdvertising management
_b: Concepts and cases
260 _aNew Delhi:
_bTata McGraw Hill,
_c1997
300 _axi, 418p.
650 _aMarketing
_96158
653 _aAdvertising
942 _cBK
999 _c20901
_d20901