000 00534nam a22001817a 4500
005 20140924110636.0
008 140924b xxu||||| |||| 00| 0 eng d
020 _a8176058513
040 _aUPES LIBRARY
_bEnglish
082 _a659.111
_bIGN
100 _aIGNOU
_99174
245 _aManagement of marketing communication and advertising
_b: Media planning concepts - 3
260 _aNew Delhi
_bIGNOU
_c2010
300 _a53p.
650 _aMarketing communication
_99222
650 _aAdvertising media planning
_99229
942 _cGG
999 _c20673
_d20673