000 | 00562nam a22001817a 4500 | ||
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005 | 20140924105245.0 | ||
008 | 140924b xxu||||| |||| 00| 0 eng d | ||
020 | _a8176058394 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.404 _bIGN |
||
100 |
_aIGNOU _99174 |
||
245 |
_aManagement of marketing communication and advertising _b: Marketing communication and advertising - Basic conceopts - 1 |
||
260 |
_aNew Delhi _bIGNOU _c2010 |
||
300 | _a36p. | ||
650 |
_aMarketing management _99226 |
||
650 |
_aMarketing communication _99222 |
||
942 | _cGG | ||
999 |
_c20668 _d20668 |