000 00516nam a22001817a 4500
005 20221125142410.0
008 140711b xxu||||| |||| 00| 0 eng d
020 _a0074624016
040 _aUPES LIBRARY
_bEnglish
082 _a658.827
_bSEN
100 _aSengupta, Subroto
_97800
245 _aBrand positioning
_b: Strategies for competitive advantage
260 _aNew Delhi
_bTata McGraw Hill
_c1995
300 _axix, 299p.
650 _aManagement
_97806
650 _aBrand management
_96488
942 _cGG
999 _c20021
_d20021