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020 _a9788177585507
024 _a8177588508
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bBAT
100 _aBatra, Rajeev
_9611
245 _aAdvertising management
250 _a5th ed.
260 _c2006
_bPearson Education,
_aNew Delhi:
300 _a768p.
500 _aIncludes index
650 _aMarketing
_96158
653 _aAdvertising
700 _aMyers, John G.
_95408
705 _aAaker, David A.
942 _cBBCMES
999 _c177
_d177