000 | 00615nam a2200241Ia 4500 | ||
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005 | 20240404155209.0 | ||
008 | 140514s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9788177585507 | ||
024 | _a8177588508 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a659.1 _bBAT |
||
100 |
_aBatra, Rajeev _9611 |
||
245 | _aAdvertising management | ||
250 | _a5th ed. | ||
260 |
_c2006 _bPearson Education, _aNew Delhi: |
||
300 | _a768p. | ||
500 | _aIncludes index | ||
650 |
_aMarketing _96158 |
||
653 | _aAdvertising | ||
700 |
_aMyers, John G. _95408 |
||
705 | _aAaker, David A. | ||
942 | _cBBCMES | ||
999 |
_c177 _d177 |