| 000 | 00661 a2200229 4500 | ||
|---|---|---|---|
| 005 | 20250303171833.0 | ||
| 008 | 180530b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789332587687 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.8 _bWIR |
||
| 100 |
_aWirtz, Jochen _958602 |
||
| 245 |
_aServices marketing _b: people, technology, strategy |
||
| 250 | _a8th | ||
| 260 |
_bPearson India, _aNew Delhi: _c2018 |
||
| 300 | _axxii, 817p. | ||
| 650 |
_aMarketing _96158 |
||
| 653 | _aCustomer services - marketing | ||
| 654 | _aRelationship marketing | ||
| 700 |
_aLovelock, Christopher _98102 |
||
| 700 |
_aChatterjee, Jayanta _98106 |
||
| 942 | _cBK | ||
| 999 |
_c137866 _d137866 |
||