| 000 | 00552nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c137594 _d137594 |
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| 005 | 20230102130147.0 | ||
| 008 | 180422s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781591392101 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 | _aKUM | ||
| 100 |
_aKumar, Nirmalya _94359 |
||
| 245 | 0 | _aMarketing as strategy: understanding the CEO's agenda for driving growth and innovation | |
| 260 |
_bHarvard Business School, _aBoston: _c2004 |
||
| 300 | _axv, 270p. | ||
| 650 |
_aManagement _965678 |
||
| 650 |
_aStrategic Management _965679 |
||
| 942 | _cREF | ||