000			00394nam a2200145Ia 4500
999			_c12381 _d12381
008			140515s9999||||xx |||||||||||||| ||und||
040			_aUPES LIBRARY _bEnglish
082			_a659.104 _bJON
100			_aJones, John Philip _93802
245			_aWhat's in a Name : advertising and the Concept of Brands
250			_a2nd ed.
260			_aNew Delhi: _bPrentice Hall of India, _c2003
650			_aManagement _941183
942			_cBK