| 000 | 00495nam a2200169Ia 4500 | ||
|---|---|---|---|
| 999 |
_c12378 _d12378 |
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| 005 | 20240919132946.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a659.104 _bCLO |
||
| 100 |
_aClow, Kenneth E _91606 |
||
| 245 | _aIntegrated advertising, promotion and marketing communications | ||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bPrentice Hall of India, _c2005 |
||
| 650 |
_aManagement _937501 |
||
| 650 |
_aAdvertising _97264 |
||
| 942 | _cBK | ||