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020 _a0074517805
040 _aUPES LIBRARY
_bEnglish
082 _a659.104
_bMOH
100 _aMohan, Manendra
_95238
245 _aAdvertising management: concepts and cases
250 _a22
260 _aNew Delhi:
_bTata McGraw Hill,
_c2006
300 _a418p.
650 _aAdvertising
_97264
653 _aMarketing
942 _cBK
999 _c12374
_d12374