000 00502nam a2200193Ia 4500
005 20240404161746.0
008 140515s9999||||xx |||||||||||||| ||und||
020 _a8122415946
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bMAT
100 _aMathur, U C
_9769807
245 _aAdvertising management: Text and cases
250 _a2
260 _aNew Delhi:
_bNew Age International,
_c2005
300 _a334p.
650 _aAdvertising
_97264
653 _aBranding
942 _cBK
999 _c12350
_d12350