| 000 | 00615nam a2200217Ia 4500 | ||
|---|---|---|---|
| 005 | 20241119120233.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0070581940 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a659.1 _bBEL |
||
| 100 |
_aBelch, Geroge E _9671 |
||
| 245 |
_aAdvertising and promotion _b:an integrated marketing communications perspective |
||
| 250 | _a6 | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill, _c2008 |
||
| 300 | _a779p. | ||
| 650 |
_aAdvertising _97264 |
||
| 653 | _aMarketing -communication | ||
| 654 | _aPromotion | ||
| 700 |
_aBelch, Michael A _9672 |
||
| 942 | _cBK | ||
| 999 |
_c12344 _d12344 |
||