| 000 | 00523nam a2200193Ia 4500 | ||
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| 005 | 20241119120841.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0070080313 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a659.1 _bSHA |
||
| 100 |
_aShah, Kruti _923726 |
||
| 245 |
_aAdvertising and promotion _b: an IMC perspective |
||
| 260 |
_aNew Delhi: _bTata McGraw Hill, _c2011 |
||
| 300 | _a987p. | ||
| 650 |
_aMarketing _96158 |
||
| 653 | _aAdvertising | ||
| 700 |
_aSouza, Alan D _923728 |
||
| 942 | _cBK | ||
| 999 |
_c12343 _d12343 |
||