000 | 00468nam a2200181Ia 4500 | ||
---|---|---|---|
005 | 20241119120233.0 | ||
008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8131503887 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a659.1 _bSHI |
||
100 |
_aShimp, Terence A _9685287 |
||
245 | _aAdvertising and promotion | ||
260 |
_aNew Delhi: _bCengage Learning, _c2008 |
||
300 | _a650p. | ||
650 |
_aMarketing _96158 |
||
653 | _aAdvertising | ||
942 | _cBK | ||
999 |
_c12342 _d12342 |