000 00572nam a2200217Ia 4500
005 20240513153547.0
008 140515s9999||||xx |||||||||||||| ||und||
020 _a8131501582
040 _aUPES LIBRARY
_bEnglish
082 _a659.1
_bOGU
100 _aO'Guinn, Thomas C
_95610
245 _aAdvertising and integrated brand promotion
250 _a4
260 _aAustralia:
_bThomson,
_c2007
300 _a781p.
650 _aAdvertising
_97264
653 _aAdvertising media planning
654 _aBranding
700 _aAllen, Chris T
_9192
942 _cBK
999 _c12340
_d12340