000 | 00572nam a2200217Ia 4500 | ||
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005 | 20240513153547.0 | ||
008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8131501582 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a659.1 _bOGU |
||
100 |
_aO'Guinn, Thomas C _95610 |
||
245 | _aAdvertising and integrated brand promotion | ||
250 | _a4 | ||
260 |
_aAustralia: _bThomson, _c2007 |
||
300 | _a781p. | ||
650 |
_aAdvertising _97264 |
||
653 | _aAdvertising media planning | ||
654 | _aBranding | ||
700 |
_aAllen, Chris T _9192 |
||
942 | _cBK | ||
999 |
_c12340 _d12340 |