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020 _a8129700638
040 _aUPES LIBRARY
_bEnglish
082 _a658.91
_bWEL
100 _aWells, William
_98572
245 _aAdvertising
_b:principles and practices
250 _a6th ed.
260 _aNew Delhi :
_bPearson,
_c2004
300 _a599p.
650 _aAdvertising
_97264
653 _aMarketing
700 _aBurnett, John
_91178
942 _cBK
999 _c12333
_d12333