000			00549nam a2200193Ia 4500
008			140515s9999||||xx |||||||||||||| ||und||
020			_a978-1-4221-2115-3
040			_aUPES LIBRARY
041			_aEnglish
082			_a658.834 _b2 ZAL
100			_aZaltman, Gerald
245			_aMarketing metaphoria : What deep metaphors reveal about the minds of consumers
260			_aBoston _bHarvard Business Press _c2008
300			_axxi, 230
650			_aConsumer behaviour
650			_aManagement
700			_aZaltman, Lindsay H
942			_cDD
999			_c12085 _d12085