| 000 | 00542nam a2200181Ia 4500 | ||
|---|---|---|---|
| 005 | 20240924140301.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a8120323092 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bKEL |
||
| 100 |
_aKeller, Kevin Lane _99155 |
||
| 245 |
_aStrategic brand management _b: building, measuring and managing brand equity |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall of India, _c2003 |
||
| 650 |
_aManagement _9686360 |
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| 653 | _aMarketing management | ||
| 942 | _cBK | ||
| 999 |
_c11976 _d11976 |
||