000			00588nam a2200193Ia 4500
999			_c11973 _d11973
005			20180508161634.0
008			140515s9999||||xx |||||||||||||| ||und||
020			_a9781422101674
040			_aUPES LIBRARY _bEnglish
082			_a658.827 KUM
100			_aKumar, Nirmalya _94359
245			_aPrivate label strategy : How to meet the store brand challenge
260			_aBoston : _bHravard Business Review, _c2007
300			_axvii, 270p.
650			_aManagement _965943
650			_aBrands and trademarks _965940
700			_aSteenkamp, Jan Benedict E. M _965941
942			_cREF