000 | 00518nam a2200181Ia 4500 | ||
---|---|---|---|
005 | 20250803125026.0 | ||
008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
020 |
_a9781578517749 _qHB |
||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.827 _bHOL |
||
100 |
_aHolt, Douglas B _93480 |
||
245 |
_aHow brands become icons _b: the principles of cultural branding |
||
260 |
_aBoston : _bHarvard Bussiness Review, _c2004 |
||
300 | _a265p. | ||
650 | _aManagement | ||
653 | _aBrand name Products. | ||
942 | _cBK | ||
999 |
_c11968 _d11968 |