000 00518nam a2200181Ia 4500
005 20250803125026.0
008 140515s9999||||xx |||||||||||||| ||und||
020 _a9781578517749
_qHB
040 _aUPES LIBRARY
_bEnglish
082 _a658.827
_bHOL
100 _aHolt, Douglas B
_93480
245 _aHow brands become icons
_b: the principles of cultural branding
260 _aBoston :
_bHarvard Bussiness Review,
_c2004
300 _a265p.
650 _aManagement
653 _aBrand name Products.
942 _cBK
999 _c11968
_d11968