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999 _c11966
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020 _a8178084392
040 _aUPES LIBRARY
_bEnglish
082 _a658.827
_bDRA
100 _aDrawbaugh, Kevin
_92186
245 _aBrands in the balance meeting the challenges to commercial identity
260 _aNew Delhi:
_bPearson,
_c2001
300 _a278p.
650 _aManagement
_936405
650 _aSales management
_96925
942 _cBK