| 000 | 00489nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c11962 _d11962 |
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| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0070581592 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bSEN |
||
| 100 |
_aSengupta, Subroto _97800 |
||
| 245 |
_aBrand positioning _b: Strategies for competitive advantage |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw Hill, _c2006 |
||
| 300 | _a297p. | ||
| 650 |
_aManagement _943785 |
||
| 942 | _cBK | ||