000 00494nam a2200181Ia 4500
005 20240916121056.0
008 140515s9999||||xx |||||||||||||| ||und||
020 _a9780198069867
040 _aUPES LIBRARY
_bEnglish
082 _a658.827
_bDUT
100 _aDutta, Kirti
_92249
245 _aBrand management
_b: principles and practices
260 _aNew Delhi:
_bOxford University Press,
_c2012
300 _a455p.
650 _aManagement
653 _aBrand management
942 _cBK
999 _c11957
_d11957