000			00343nam a2200145Ia 4500
999			_c11949 _d11949
005			20170505160946.0
008			140515s9999||||xx |||||||||||||| ||und||
040			_aUPES LIBRARY _bEnglish
082			_a658.827 _bSWY
245			_aBrand glossary
260			_aNew York: _bPalgrave Macmillan, _c2007
650			_aBranding _96235
650			_aManagement _952074
942			_cBK