| 000 | 00483nam a2200181Ia 4500 | ||
|---|---|---|---|
| 005 | 20210529181841.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978074946621 | ||
| 040 |
_aUPES LIBRARY _bEnglish |
||
| 082 |
_a658.827 _bPON |
||
| 100 |
_aPont, Simon _9182010 |
||
| 245 |
_aBetter mousetrap _b: Brand invention in a media democracy |
||
| 260 |
_aUK: _bKogan Page, _c2013 |
||
| 300 | _a285p. | ||
| 650 | _aManagement | ||
| 653 | _aBrand management | ||
| 942 | _cBK | ||
| 999 |
_c11948 _d11948 |
||