| 000 | 00611nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20230727120025.0 | ||
| 008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a978-0-87584-764-1 | ||
| 040 | _aUPES LIBRARY | ||
| 082 |
_a658.812 _bBLA |
||
| 100 |
_aBlattberg, Robert C _9914 |
||
| 245 |
_aCustomer equity _b: building and managing relationships as valuable assets |
||
| 260 |
_aBoston : _bHarvard Business School, _c2001 |
||
| 300 | _axix, 228p. | ||
| 650 |
_aCustomer relations _98457 |
||
| 650 | _aManagement | ||
| 650 |
_aRelationship marketing _9745111 |
||
| 700 |
_aGetz, Gary _92767 |
||
| 942 | _cBK | ||
| 999 |
_c11874 _d11874 |
||