000 00554nam a2200193Ia 4500
008 140515s9999||||xx |||||||||||||| ||und||
020 _a978-1-4221-0335-7
040 _aUPES LIBRARY
041 _aEnglish
082 _a658.804
_bAND
100 _aAnderson, James C
245 _aValue merchants : Demonstrating and documenting superior value in business markets
260 _aBoston
_bHarvard Business Review
_c2007
300 _axiii, 215
650 _aIndustrial marketing
650 _aManagement
700 _aKumar, Nirmalaya
942 _cDD
999 _c11813
_d11813