000 | 00583nam a2200205Ia 4500 | ||
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005 | 20250626152609.0 | ||
008 | 140515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a8131506541 | ||
040 |
_aUPES LIBRARY _bEnglish |
||
082 |
_a658.802 _bSIR |
||
100 |
_aSirgy, M Joseph _9687922 |
||
245 | _aIntegrated Marketing Communications A Strategic Approach | ||
260 |
_aNew Delhi : _bCengage Learning, _c2008 |
||
300 | _a362p. | ||
650 | _aManagement | ||
650 |
_aMarketing _96158 |
||
650 |
_aMarketing Communication _99222 |
||
700 |
_aRahtz ,Don R _9687923 |
||
942 | _cBK | ||
999 |
_c11785 _d11785 |