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020 _a8131506541
040 _aUPES LIBRARY
_bEnglish
082 _a658.802
_bSIR
100 _aSirgy, M Joseph
_9687922
245 _aIntegrated Marketing Communications A Strategic Approach
260 _aNew Delhi :
_bCengage Learning,
_c2008
300 _a362p.
650 _aManagement
650 _aMarketing
_96158
650 _aMarketing Communication
_99222
700 _aRahtz ,Don R
_9687923
942 _cBK
999 _c11785
_d11785