000			00534nam a2200169Ia 4500
005			20210501102253.0
008			140515s9999||||xx |||||||||||||| ||und||
020			_a978-1-4221-0315-9
040			_aUPES LIBRARY _bEnglish
082			_a658.802 _bAVE
100			_aD'Aveni, Richard A _9685314
245			_aBeating the commodity trap: How to maximize your competitive position and increase your pricing power
260			_aBoston: _bHarvard Business School, _c2010
300			_axiv, 194p.
650			_aMarketing _96158
942			_cBK
999			_c11778 _d11778