000 00518nam a2200169Ia 4500
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040 _aUPES LIBRARY
_bEnglish
082 _a658.8, 34
_b2 ZAL
100 _aZaltman, Gerald
_965548
245 _aHow Customers Think: Essential insights into the Mind of the Market
260 _bHarvard Bussiness Review,
_aBoston :
_c2003
300 _axxii, 321p.
650 _aCustomer Behaviour
_9765827
650 _aMarketing Management
942 _cBK
999 _c11772
_d11772